2013 national advertising rate card
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The Numismatist is a controlled circulation, educational magazine published monthly and distributed to all American Numismatic Association (ANA) members as a membership benefit. Print and online circulation is currently 27,200, and each issue is 104 to 120 pages.
GENERAL INFORMATION
Advertisers of numismatic material must be ANA members. Contracts are available for 3, 6 and 12 time placement. Frequency will be consecutive unless otherwise scheduled. Page position can be requested for regular advertisements, but cannot be guaranteed. No advertisements will be accepted from minors unless accompanied by a statement of financial responsibility signed by a parent or legal guardian. In keeping with the Hobby Protection Act, advertisements for reproductions or imitations of numismatic items must clearly state that they are not original. Photographs of these items must show they have been marked with the word "COPY" and must include the date of manufacture.
Any company advertising numismatic goods or services must include in its advertisement the name and membership number of a least one affiliated ANA member employed as a principal officer of that company.
The Numismatist reserves the right to edit copy and/or require payment in advance. The publisher may decline or cancel any advertisement at his discretion.
MEMBER RATES
Members may qualify for a 3% discount, provided cameraready artwork is supplied by the member or his/her agency. The ad must be submitted in an acceptable format and adhere to published guidelines. The Numismatist assumes no responsibility for substandard artwork or any printed materials furnished by the advertiser or the agency. Rates on this card are for "run of publication." Guaranteed placement and preferred placement are available.
PREFERRED PLACEMENT
Preferred ad placement is available for 20% above the rate for regular advertisements. Preferred-placement ads are positioned in the first third of the magazine, as far forward as possible.
GUARANTEED PLACEMENT
Guaranteed ad placement is available for 35% above the rate for regular advertisements. Guaranteed-placement ads are placed on a specific page for the duration of the contract. All positions subject to availability.
BINDIN CARDS
Contact the ANA Advertising Sales Manager, (719) 482-9847.
DEADLINE
To ensure insertion in the desired issue, copy must be received by the deadline stated in this schedule. Ad copy can be changed each issue, but if new copy is not received from contract advertisers by the deadline, the previous month's ad will be repeated.
ADVERTISING GUIDELINES
Ad copy must be legible and not included in the body of a letter or other transmission. New ad copy cannot be accepted via telephone. Requests for photography of numismatic items will be billed at prevailing national rates.
Every effort is made to ensure accuracy in all display advertising. If The Numismatist builds a display ad, a proof will be provided for review of format and typography. At that time, ad revisions can be requested. Advertisers may be charged for extensive changes requested after the deadline. The ANA is not responsible for any errors or omissions noted following the advertiser's approval of the advertisement.
ANA MEMBER LOGO
ANA member advertisers may use the Association's member logo in their advertising in The Numismatist or other publications. Black and white and color logos are available for download from the ANA's "Members Only" area. The Association's corporate logo(s) may not be used in any advertising or promotional material without prior approval.
CAMERA READY
"Camera ready" is artwork that is properly prepared to fit the specified format and is ready for publication. Cameraready art requires no alterations, resizing or editing by The Numismatist.
Acceptable Digital File Formats:
- QuarkXpress 8 (or earlier) - "Collect for Output," including all fonts and linked/embedded images.
- Illustrator CS (or earlier) - Linked or embedded image files must accompany Illustrator file.
- Photoshop CS (or earlier) - CMYK, save as .eps
- Highresolution (pressready) PDF images used in ads should be 300 dpi (with a 150line screen) and saved as CMYK documents.
Acceptable Media/Transfer:
Email: bscott@money.org or advertising@money.org.
Compression: Mac format-Stuffit; PC format-ZipIt.zip files with BinHex translation
CD
Design Services:
Advertisers may submit desired layout, photographs, artwork and logos for production by The Numismatist in-house designer. Design specifications will be met as closely as possible. The camera-ready discount does not apply.
CONTRACT CANCELLATION
Contract cancellation requires notice seven weeks prior to the issue's cover date. Cancelled contracts will be rebilled at the applicable rate.
REFERENCE POLICY
Advertisers of numismatic material are required to be members of the American Numismatic Association and must submit the name and ANA membership number of owners and/or principal officers of the firm. The ANA may require one banking reference and/or up to three business references.
REMITTANCE
Remittance is due upon receipt of the invoice. A monthly service charge of 1.5% will be applied to balances unpaid over 30 days. Advertisers whose accounts are more than 90 days past due may be subject to membership expulsion.
CLASSIFIED ADVERTISING
Rates are .45 cents per word with a $12.50 minimum charge. Payments must accompany advertisements. Deadline for submitting classified ads is the 15th day of the month, two months preceding the issue in which the ad is to appear. Deduct 10% from the total price if the ad is to run three or more times consecutively with no changes.
Classified ads can be submitted via U.S. mail, fax or email; no handwritten ads are accepted. Ads received after the deadline will be held for the next issue. No refunds will be given for canceled ads.
Direct correspondence and advertising materials, along with the name and number of the affiliated ANA member, to:
THE NUMISMATIST
Advertising
818 North Cascade Avenue
Colorado Springs, CO
80903-3279
Email: advertising@money.org
Fax: 7196344085
Advertising Sales Manager: David Truesdell • (719) 482-9847 Email: dtruesdell@money.org
Advertising/Production Coordinator: Ben Scott • (719)482-9877 Email: bscott@money.org