One attraction of exonumia (tokens, medals, things that are like money but different) is the wide variety of collecting themes available. I have many and varied interests and collecting themes that I wander among looking for items that catch my interest. When one dealer asked what I was interested in, I replied: "Anything I can tell a story about." Coin dealer store cards are one of my many interests.
I spent last week at FUN. I go to shows looking for additions to my collection, but I don't have dates or mint marks to fill so I keep my eye out for something interesting. I saw the Hinchliffe Brewery store card in a dealer's case and I asked to see it. The dealer, Dick Grinolds, said it was the only one he has ever seen. He collects brewery tokens himself and threw this in his case at the last minute. Yes, he named a price and I said yes. I particularly like the raised dots added in the lettering on the reverse, plus it is an early use of aluminum for a token. The process for producing aluminum was extremely expensive before 1891 and aluminum did not come into common use for tokens and medals until the 1893 World's Columbian Exposition.